Role: 3D Artist, Scene Assembler, Optimization Support
Tools Used: Unity, Photogrammetry Cleanup, Scene Lighting & Optimization
Focus: Virtual Merchandising, Real-Time Visualization, Remote Collaboration
Project Overview
This VR application was designed to visualize product concepts—such as an air freshener—in both home and retail shelf environments. The tool enables design teams and stakeholders to collaboratively review product appearance, placement, and function in context, helping to drive faster decisions, test variations, and gather user feedback virtually.
The project leveraged proprietary technology to simulate real-world conditions for virtual merchandising and market research, enabling teams to test design appeal and customer experience—all without producing a physical prototype.
My Role & Contributions
I played a hybrid role focused on the artistic and technical execution of the virtual scenes. My key responsibilities included:
-
Unity Scene Construction:
Assembled two detailed VR environments—home and store shelf—positioning assets for realism and layout clarity. -
Product Asset Optimization:
Took high-resolution 3D scans of the product and processed them into efficient, low-poly models suitable for real-time performance. -
Lighting & Scene Polish:
Designed and balanced lighting to match environmental contexts (indoor home, retail store), enhancing realism while maintaining smooth performance in VR. -
Scene Optimization:
Streamlined assets and rendering paths to ensure high frame rates across a variety of VR-capable hardware. -
Development Support:
Contributed to minor development tasks in Unity, supporting interaction logic and data flow.
Outcome
The final VR experience allowed stakeholders to view and interact with product designs in lifelike environments, streamlining the decision-making process and reducing the need for physical mockups. My work helped ensure the visuals were performant, polished, and faithful to the product's design intent.
